Automated price optimisation for Shopware, Shopify, WooCommerce and JTL-Wawi as well as for Idealo and Google Shopping. Every adjustment is calculated against your real contribution margin.
What happens instead is always the same mixture of three states — and each of them costs money.
Most of the assortment was last touched months ago. Purchase prices have moved, competitors too. Some items are unsellably expensive, others are sold far below value.
A best seller drops to position seven on Idealo, somebody cuts the price — usually too far, because nobody knows how much would have been enough.
A competitor cuts, you follow. Even when they have two units in stock and are back at the old level in three days.
Every rule follows the same three-part structure. The protective rule always wins.
When target rule and protective rule collide, the item is not adjusted but flagged. That is then an assortment or purchasing decision, not a pricing decision.
Every adjustment is calculated against the full contribution margin: purchase price, shipping, packaging, payment fee, portal commission and expected return rate.
A retailer without stock and a fourteen-day lead time is no benchmark. Non-comparable offers are filtered out before anything is calculated.
When the cheapest competitor sells out, the market is willing to pay more. The rule steers position, not direction.
Tiers, variants, bundles and A/B/C parts belong together. The Repricer thinks in price families and keeps the assortment architecture consistent.
Shop, Idealo and Google Shopping follow one reference price. Deviations are justified by commission and audience — not by accident.
Which rule, which trigger, which limit — answered in thirty seconds. Systems without that traceability get switched off after the first incident.
Nine months of regular operation across shop, Idealo and Google Shopping. Revenue remained stable.
on average across the whole assortment, from 19.8 to 22.6 per cent.
the share of items below the margin floor fell from around 33 per cent to under one per cent.
less manual price work per week, with better visibility for signal items.
Repricing is the execution, not the strategy. Which pricing logic belongs underneath is what pricing consulting establishes — for items with little comparability, for instance, through value-based pricing.
Repricing is the automated adjustment of selling prices according to rules defined in advance. Instead of maintaining prices by hand, a system continuously checks competitor prices, stock levels and contribution margins and writes new prices into your shop and portals. The decisive point: the rules are decided once, deliberately — the system only executes them consistently.
Only if you set it up badly. Anyone whose single rule is "always one cent below the cheapest offer" has automated their own margin decline. A functioning rule set always has a hard contribution margin floor, limits the maximum change per day, and only adjusts when enough comparable offers exist.
On the shop side Shopware, Shopify, WooCommerce and JTL-Wawi, plus common merchandise management systems. On the portal side Idealo, Google Shopping and Geizhals. Prices are written directly into your system — there is no CSV ping-pong.
The rule run happens hourly. Whether you use that fully is a question of the rule: for signal items under high comparison pressure a fast reaction makes sense; for slow movers it is harmful, because constantly changing prices unsettle customers.
Three things: clean cost data per item including shipping, payment fees and return rate — without it every price floor is guesswork. A reliable match between your items and competitor offers. And a person who owns the rules and reviews the exceptions once a week.
Setup depends on assortment size and the number of channels; ongoing operation is billed monthly. As a rule the savings in manual price maintenance alone are in the region of the running cost — the margin effect comes on top. Concrete figures after a look at your assortment.
You see what prices a rule set would produce from your items — before you change anything.