Price analysis, pricing strategy and price enforcement for mid-sized companies, retail and industry — from Munderfing, Upper Austria, for the entire German-speaking region.
Companies optimise purchasing, production and logistics for years. Price, by contrast, is usually set as a cost mark-up and then left untouched for just as long. Yet in most business models one per cent more price affects profit more than one per cent less cost — and it is generally implemented faster.
more price affects profit more than one per cent less cost.
of assortments are priced by rule of thumb rather than by willingness to pay.
projects since 2022, with an average margin increase of twelve per cent.
Not every company needs everything. Which combination makes sense is something we clarify in advance.
Evaluation of transaction data at line-item level: contribution margins, realised net prices, price spreads between customers, price elasticities. At the end there is a number — how much margin is currently lying idle.
Segmentation of the assortment by comparability and customer value, a pricing logic per segment, and defined price floors and position targets.
Measuring willingness to pay through transaction data, conjoint analysis or structured customer interviews. Benefit is quantified and translated into prices that hold.
Grown discounts, bonuses and special prices become a comprehensible system based on customer value — including a simulation of the margin effects before rollout.
Argumentation aids, approval limits for discounts and training for the field force. The best price is worthless if it collapses in conversation.
Demand forecasting, elasticity estimation across item groups and attribute-based pricing for new items — applied where the data actually supports it.
A clear three-step process, so it is always obvious what is being worked on and what it delivers.
Assortment, contribution margins, elasticities and competitive position on the table. Three to six weeks, ending in a quantified potential estimate.
The pricing strategy is translated into rules and mapped in your systems — in the ERP, the merchandise management system or the Repricer.
Monitoring of realised prices, readjustment of rules, knowledge transfer to your team. The know-how stays in the house.
If your case belongs in the right-hand column, I will say so in the first conversation — a project that does not pay for itself helps neither of us.
How the methodology works in detail is covered in the articles on value-based pricing and AI in price management. Full project write-ups are available as whitepapers to download.
It depends on scope. A price analysis with a potential estimate typically sits in the low five figures; a full project from analysis through to implementation is considerably more. What matters is the ratio: if a project lifts margin by two percentage points, it pays for itself within months for most mid-sized companies. In the first conversation we estimate the potential before we talk about fees.
A price analysis with a reliable potential estimate takes three to six weeks. A full project including implementation and sales training runs three to six months. Automated repricing in e-commerce is usually in regular operation after eight to twelve weeks.
Size matters less than assortment breadth and price structure. A business with twenty items and three customers does not need consulting. From a few hundred items, or several customer segments with grown discounts, there is almost always potential lying idle that can be unlocked with reasonable effort.
Large firms such as Simon-Kucher do excellent work, but with team strength and fees to match — sensible from corporate scale upwards. At preispunkt, the person who runs the first conversation is the person who works on the project. For mid-sized companies between two and two hundred million in revenue that is usually the better fit: shorter paths, lower fixed costs, the same methodology.
No. In almost every project prices fall in one part of the assortment and rise in another. The effect does not come from a blanket increase but from prices finally sitting where they belong — lower where there is competition, higher where there is none.
Yes. The office is in Munderfing, Upper Austria; the work covers the entire German-speaking region. Most of a pricing project happens in the data; workshops and sales training happen on site.
30 minutes, no obligation, no sales pitch. We look at your price structure together and I tell you honestly whether a project is worth it.