The price that lands.
Pricing consulting for two worlds: automated repricing and price optimisation in e-commerce — and value-based pricing, discount systems and spare parts pricing in industry. Away from gut feeling, towards data-driven profitability.
| Item | Competition | New price | Position |
|---|
Price is the strongest profit lever — and the least often worked on.
Whether 40,000 SKUs in an online shop or 100,000 spare part positions in a catalogue: assortments of this size cannot be steered with a spreadsheet and experience.
more price affects profit more than one per cent less cost — and is usually implemented faster.
of assortments are priced by rule of thumb: cost mark-up instead of willingness to pay and competitive position.
the market moves — visible in comparison portals in e-commerce, hidden in grown discount structures in industry.
Repricing and price optimisation for online shops
With the preispunkt Repricer — not an off-the-shelf tool, but an in-house development born out of more than 100,000 priced items. For your own shop and for Idealo and Google Shopping.
Margin, not lowest bidder
Every adjustment is calculated against your real contribution margin — including purchase price, shipping, return rate and portal commission. Price floors are never breached.
Hourly market comparison
Competitor prices from Idealo, Google Shopping and Geizhals are captured continuously. Your position becomes a decision — not an accident.
Rules you understand
No black box. Every price change traces back to a rule and a trigger — explainable to management and purchasing alike.
Straight into shop and ERP
Connects to Shopware, Shopify, WooCommerce and JTL-Wawi. Prices are written where they belong — no CSV ping-pong.
Assortment logic instead of single prices
Items belong together: tiers, variants, bundles, A/B/C parts. The Repricer thinks in price families and keeps your assortment architecture consistent, rather than making thousands of isolated decisions.
Value-based pricing and discount systems for industry
In industry it is not the buy box that decides, but the structure: catalogue prices, discount logic, terms and conditions, and the argument the sales force can make.
- 01
Spare parts and catalogue pricing
Pricing large parts assortments by availability, competitive intensity and customer value instead of a flat cost mark-up. Proven across more than 100,000 positions.
- 02
Discount and conditions systems
Grown discount structures become a comprehensible system: customer segments, tiers, bonuses and special prices follow clear rules rather than history.
- 03
Value-based pricing
What is your product worth to the customer? Willingness to pay is measured, benefit arguments are quantified and translated into prices that hold in negotiation.
- 04
Price enforcement in sales
The best price is worthless if it collapses in conversation. Argumentation aids, negotiation guides and training for the field force — including monitoring of discounts granted.
Price is the only lever that works immediately.
Pricing consulting: software alone solves no pricing problem
The tool executes what was decided beforehand. We work out that decision together — scientifically grounded, practically implemented. In both segments.
Strategy consulting & workshops
Analysis of price structure and market position, a data-based pricing strategy, interactive workshops with your team and a roadmap for implementation.
Learn more →Operational implementation
Pricing logic and processes are set up and integrated into shop, ERP and portals — including change management and training.
Learn more →AI in pricing
Predictive analytics for price elasticities, ML-supported competitor analysis and automated real-time optimisation — based on scientific models.
Learn more →Interim price management
Need expertise at short notice? I take on operational responsibility, build your pricing team and hand the knowledge over to your staff.
Learn more →Analyse. Implement. Support.
A clear three-step process, so you always know what is being worked on and what it delivers.
Analyse
Assortment, contribution margins, elasticities and competitive position on the table. Including a quantified estimate of the margin potential.
Implement
The pricing strategy is translated into rules and mapped in your systems — in the Repricer or in your ERP.
Support
Monitoring of effects, readjustment of rules, knowledge transfer. The know-how stays with your team.
Numbers, not slides
Selected figures from completed projects. Details gladly in a personal conversation.
EBIT increase through a rebuilt price structure and consistent price enforcement.
Margin increase in spare parts and consumables following a value-based repricing of the range.
Revenue increase through rule-based price management in the shop and comparison portals.
From practice, not from a textbook.
Prices are the strongest lever on corporate profit. With preispunkt I combine classic price management with modern AI methods — in e-commerce just as much as in industry.
My expertise comes from implementation: from pricing more than 100,000 spare parts to the scientific study of AI-supported pricing models. The preispunkt Repricer is the direct consequence — built because no standard tool did what the projects actually needed.
Since 2022 I have uncovered hidden margin potential in more than 30 projects. Together with my strategic partner network I deliver measurable results rather than theory.
LinkedIn profile →Let's talk about your margin.
30 minutes, no obligation, no sales pitch. On request with a live demo of the Repricer on a section of your assortment.