Pricing consulting & repricing · Munderfing, Austria

The price that lands.

Pricing consulting for two worlds: automated repricing and price optimisation in e-commerce — and value-based pricing, discount systems and spare parts pricing in industry. Away from gut feeling, towards data-driven profitability.

E-commerce & retail → Industry & B2B →
30+ projects since 2022100,000+ items pricedØ +12 % margin
preispunkt Repricer — rule run 14:00 Live
ItemCompetitionNew priceMarginPosition
Contribution margin today
+8.4 %
Price adjustments
1,284
Margin — 7 days+2.1 pp
Shopware»Shopify»Idealo»Google Shopping»WooCommerce»JTL-Wawi»SAP»Geizhals»Shopware»Shopify»Idealo»Google Shopping»WooCommerce»JTL-Wawi»SAP»Geizhals»
The problem

Price is the strongest profit lever — and the least often worked on.

Whether 40,000 SKUs in an online shop or 100,000 spare part positions in a catalogue: assortments of this size cannot be steered with a spreadsheet and experience.

1 %

more price affects profit more than one per cent less cost — and is usually implemented faster.

80 %

of assortments are priced by rule of thumb: cost mark-up instead of willingness to pay and competitive position.

24/7

the market moves — visible in comparison portals in e-commerce, hidden in grown discount structures in industry.

Segment 01
E-commerce & retail

Repricing and price optimisation for online shops

With the preispunkt Repricer — not an off-the-shelf tool, but an in-house development born out of more than 100,000 priced items. For your own shop and for Idealo and Google Shopping.

Margin, not lowest bidder

Every adjustment is calculated against your real contribution margin — including purchase price, shipping, return rate and portal commission. Price floors are never breached.

Hourly market comparison

Competitor prices from Idealo, Google Shopping and Geizhals are captured continuously. Your position becomes a decision — not an accident.

Rules you understand

No black box. Every price change traces back to a rule and a trigger — explainable to management and purchasing alike.

Straight into shop and ERP

Connects to Shopware, Shopify, WooCommerce and JTL-Wawi. Prices are written where they belong — no CSV ping-pong.

Assortment logic instead of single prices

Items belong together: tiers, variants, bundles, A/B/C parts. The Repricer thinks in price families and keeps your assortment architecture consistent, rather than making thousands of isolated decisions.

Example rule — this is what your pricing strategy looks like in the system
IFcategory = A itemANDIdealo position > 3
THENprice = cheapest competitor − €0.01
BUT NEVERbelow 18 % contribution margin·max. −7 % per day
Live demo with your data → Everything on repricing →
Segment 02
Industry & B2B

Value-based pricing and discount systems for industry

In industry it is not the buy box that decides, but the structure: catalogue prices, discount logic, terms and conditions, and the argument the sales force can make.

  • 01

    Spare parts and catalogue pricing

    Pricing large parts assortments by availability, competitive intensity and customer value instead of a flat cost mark-up. Proven across more than 100,000 positions.

  • 02

    Discount and conditions systems

    Grown discount structures become a comprehensible system: customer segments, tiers, bonuses and special prices follow clear rules rather than history.

  • 03

    Value-based pricing

    What is your product worth to the customer? Willingness to pay is measured, benefit arguments are quantified and translated into prices that hold in negotiation.

  • 04

    Price enforcement in sales

    The best price is worthless if it collapses in conversation. Argumentation aids, negotiation guides and training for the field force — including monitoring of discounts granted.

Typical project
+9%
margin increase in the first year after rebuilding the conditions system
Price structure transparentbefore / after
Discounts rule-based
Argumentation in sales
Discuss a project → Services in detail →
Price is the only lever that works immediately.
Analyse » Implement » Support
Services

Pricing consulting: software alone solves no pricing problem

The tool executes what was decided beforehand. We work out that decision together — scientifically grounded, practically implemented. In both segments.

01

Strategy consulting & workshops

Analysis of price structure and market position, a data-based pricing strategy, interactive workshops with your team and a roadmap for implementation.

Learn more →
02

Operational implementation

Pricing logic and processes are set up and integrated into shop, ERP and portals — including change management and training.

Learn more →
03

AI in pricing

Predictive analytics for price elasticities, ML-supported competitor analysis and automated real-time optimisation — based on scientific models.

Learn more →
04

Interim price management

Need expertise at short notice? I take on operational responsibility, build your pricing team and hand the knowledge over to your staff.

Learn more →
Approach

Analyse. Implement. Support.

A clear three-step process, so you always know what is being worked on and what it delivers.

01

Analyse

Assortment, contribution margins, elasticities and competitive position on the table. Including a quantified estimate of the margin potential.

02

Implement

The pricing strategy is translated into rules and mapped in your systems — in the Repricer or in your ERP.

03

Support

Monitoring of effects, readjustment of rules, knowledge transfer. The know-how stays with your team.

Results

Numbers, not slides

Selected figures from completed projects. Details gladly in a personal conversation.

E-commerce · 40,000 SKU
+14 %

New pricing logic across the entire assortment, rule-based in the shop and in the comparison portals.

Industry · spare parts
100k+

Pricing of a spare parts assortment of more than 100,000 positions — mapped systemically and defensible in sales.

Retail
−38 %

Less manual price maintenance through automation, with a stable competitive position throughout.

Simon Mühlbacher
Simon MühlbacherFounder, preispunkt
About

From practice, not from a textbook.

Prices are the strongest lever on corporate profit. With preispunkt I combine classic price management with modern AI methods — in e-commerce just as much as in industry.

My expertise comes from implementation: from pricing more than 100,000 spare parts to the scientific study of AI-supported pricing models. The preispunkt Repricer is the direct consequence — built because no standard tool did what the projects actually needed.

Since 2022 I have uncovered hidden margin potential in more than 30 projects. Together with my strategic partner network I deliver measurable results rather than theory.

LinkedIn profile →
Free consultation

Let's talk about your margin.

30 minutes, no obligation, no sales pitch. On request with a live demo of the Repricer on a section of your assortment.

Book an appointment → +43 660 524 68 07