Pricing knowledge from practice
Articles and whitepapers on pricing strategy, price optimisation and repricing. No trend pieces — just what has actually worked in projects. All whitepapers downloadable without registration.
If you are looking for services rather than reading material: pricing consulting or repricing for online shops.
Value-Based Pricing: Why Your Costing Is the Wrong Starting Point
Cost-plus knows your costs and ignores the value to the customer. How value-based pricing works: measuring willingness to pay, quantifying benefit, enforcing prices.
Repricing Done Right: Seven Rules That Save Your Margin
Automated repricing in e-commerce is not a price-war weapon. Seven rules for shop, Idealo and Google Shopping that protect margin instead of triggering price spirals.
AI in Price Management: What Actually Works Today
Between hype and project reality: which AI methods deliver real value in pricing, what data they require, and where classical statistics remains the better answer.
Three whitepapers on spare parts pricing, repricing and conditions
Complete project write-ups with starting position, approach and figures. Directly as PDF, no registration. Currently available in German.
Projects in detail
Detailed write-ups of completed projects — starting position, approach, result. Anonymised, but with real figures. No form, no email address required. The whitepapers are currently published in German.
Spare parts pricing: pricing 100,000 positions systematically
A grown parts assortment without a consistent pricing logic is converted into a rule-based system: ABC segmentation by competitive intensity, pricing by availability and customer value, enforcement through the field force.
Repricing across channels: steering 40,000 items by rules
How shop, Idealo and Google Shopping follow a shared pricing logic without the channels undercutting each other. With segmentation, rule set, limits and the figures from nine months of live operation.
Conditions systems: from discount jungle to rule
Historically grown discounts, bonuses and special prices are converted into a comprehensible conditions system — including a simulation of the margin effects before rollout and approval limits for sales.
Does this fit your assortment?
30 minutes, no obligation. We look at your price structure together and I tell you honestly whether a project is worth it.